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They Do It (2004)
They Do It review.
Translated by Breathe
(by Metica.se)
 
They do it again. Vacuum that is, exactly like the title song indicates. Cause with 'They do it' they have finally found their way back to their true element, which is such a melodious, easy-listened and often melancholic syntpop land, as in 'The Plutonium Cathedral' from 1997 constituted.

After the more tranquil sound in "Culture Of Nigh" Vacuum have refined the ballads, that existed in 'I Breathe', cause Mattias Lindblom’s voice is what makes the strength and the weakness of Vacuum. When he does his best the voice carries up the music in the same height as the music carries the voice, but as soon as one of the elements takes it over, it becomes, a flaw. An overdose of the grate vibrato parts - no matter of how beautiful they may be - can simply be as trying as the total loss of the same.

"… melancholic, beautiful and at the same time captivating."

I would almost like to go so far as to call this for synthpop schlager. Not ‘cause it in anyway reminds about it, but because a Vacuum-hit is precisely structured as any schlager. Or like any max Martin-hit, for that matter. Exactly like the obligatory key-raise at the end of the schlager is the laboring in the course with Lindblom’s voice and the successive adding of instruments, and unavoidable the listener is lead further into Vacuum-land in direction of the crescendo that produce the resolution. And it works excellent.

Somebody might say that it feels a bit to structured to be real original, but there I do not agree (at all). Because who said that music has to be complicated?

When Vacuum are really good, they do harmonic and clear hit-songs. Yet they will always be a bit different, which of course is a benefit on the more same-directed Swedish music scene. The premier weapon is of course Lindblom’s voice that never ever becomes mainstream, but there is also a special sadness that speaks to me. It is melancholy, beautiful and at the same time captivating. Even if Chris Lancelot from the Swedish 90's pop group 'Dive' participate - which does that it at once respire a little Stakka Bo from the very strong album 'The Great Blondine' - it still sounds very much Vacuum.

But a few times I actually do a completely different association, and that is to Tatu. It might not seem that logical or fair, but the fact is that they at least partly have the same audience. Cause Vacuum have incomparable more fans in Russia than in Sweden, and I'm thinking it might just be cause of that special sadness. Which Tatu also have, away from the teenage-acting with self-constructed scandals, and an obvious fake lesbian, especially when they give a shoot at 'How Soon is Now' (even if that profit of course just partly can be put on their plus account).

In addition to the title song there is a dance mix, but truth to be told it isn't that interesting. All to often have dance mixes' a tendency to reduce into an unengaged reclamation of the hit songs dominating parts, together with the rest that happened to be over, and those parts exceed, unfortunately very rarely the entirety.

In the end I just want to say that even if 'They do it' may not go to the music history as one of those immortal classics, it doesn't matter. Cause here and now it is an absolutely excellent song. And here and now I become enormously curious on how the coming album 'Your whole Life is Leading up to this', that will be released 20/9, sounds altogether.

Author: Tina Arwidson
Translated by Breathe

 
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